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Tara Johnson joins Centivo as General Counsel

Buffalo, NY, August 3, 2022 Centivo, a new type of health plan for self-funded employers anchored around pre-eminent providers of value-based care, announced today the addition of Tara Johnson as General Counsel, a new position. In this role, Tara will lead the company’s legal function and advise on all legal matters in support of Centivo’s clients and members, including commercial contracting, data privacy activities and the complex and constantly changing healthcare regulatory and compliance environment. She reports to Stuart Roth, Centivo’s Chief Business Officer.

“Centivo’s significant growth over the past three years, in both number of clients and expanded product offering, has brought with it the need for a seasoned and talented General Counsel with a keen understanding of our industry; both where it’s been and where it’s going,” said Stuart. “We are thrilled that Tara, with her deep legal and health plan experience, is now part of our executive leadership team.”

Tara has 15 years of experience in the healthcare industry. Prior to joining Centivo, Tara held several legal positions of increasing responsibility at UnitedHealthcare. Most recently she served as Senior Associate General Counsel, Director Regulatory Affairs, working with the company’s Northeast commercial business. In prior roles with UnitedHealthcare, Tara supported third-party administrator subsidiary, UMR; provider operations; and payment integrity/special investigations. She also held several key legal and business positions at Excellus Blue Cross Blue Shield (Rochester, NY). She began her law career as Assistant District Attorney for Monroe County, New York.

Tara is a 2019 Leadership Council on Legal Diversity Fellow; a 2018 Connecticut Bar Foundation James W. Cooper Fellow; and has received numerous awards and distinctions throughout her career. She earned both her B.A. and J.D. degrees from the University at Buffalo.

“I am proud to join Centivo and support our mission of restoring healthcare affordability for American workers,” said Tara. “To do so will mean addressing legal challenges, regulatory issues and compliance hurdles. I look forward to helping Centivo collaborate with our clients, members, brokers and providers to achieve mutual success.”

About Centivo

Centivo is an innovative health plan for self-funded employers on a mission to bring affordable, high-quality healthcare to the millions of working Americans who struggle to pay their medical bills. Anchored around a primary care based ACO model, Centivo saves employers 15 to 30 percent compared to traditional insurance carriers. Employees also realize significant savings through our free primary care (including virtual), predictable copay and no-deductible benefit plan design. Centivo works with employers ranging in size from 51 employees to Fortune 500 companies. For more information, visit

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